Sunday, December 21, 2003

ActiveBuddy Morphs Into Conversagent

ActiveBuddy Morphs Into Conversagent: "The New York-based firm, which markets bots, chat-based interactive agents, and the servers that power them for internal business and business-to-consumer use, said the branding change comes as it seeks to position itself as a provider of Web-based chat applications -- and reduce its brand reliance on instant messaging. That's a major change for a probably best known as the creator of the phenomenally successful SmarterChild consumer IM bot. "
Nevertheless, the move by the firm to distance itself from IM would seem to speak a great deal about the prospects for almost any sort of customer-facing IM application. After all, ActiveBuddy was one of the pioneers in IM-based consumer marketing, launching IM bots itself or providing technology to agencies to on behalf of Keebler, Dr. Pepper/7-Up Company, and New Line Cinema.

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